Corporate citizenship efforts pay off for U.S. businesses

When asked “Does business act responsibly?” 70 percent of Americans answered “yes” in 1968. By 2011, the percentage had dropped to 10 percent, according to a Yankelovich and CNN/USA Today Gallup Poll. Given recent revelations about outsourced fire-hazard sweatshops and megabank billion-dollar fraud settlements, it is doubtful that percentage has risen since then. In light…